social media marketing mellowa ymedia refers to the process of gaining traffic or attention through news papers , fm radio , tv media , paid media , web development and social media . media marketing itself is a catch-all term may provide radically different platforms . for instance, twitter is a social site designed to let people share short messages or “updates” with others.facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. tv commercials provide description of the product , news gives a reader a solid understanding about what you are up to and much more why would media marketer and a buissness care more about media? the two are very closely related. media marketing often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. media can also help build links that in term support into gaining more traffic.